Franc Fala: ‘My goal is to develop a recognisable style over time, regardless of the genre’

Emerging swiftly in Amsterdam's underground music scene, Franc Fala is making a name for himself with his distinctive melodramatic style. Celebrated for his bold and offbeat approach, the artist has garnered global recognition by performing at some of Amsterdam’s impressive venues including Shelter, Het Sieraad, Lofi and De Marktkantine. Franc remains dedicated to innovating within his genre, striving to provide a unique listening experience with every release.

We catched up with Franc Fala at ADE 2024 and talked about his creative journey, his recent breakthrough track “Yamore” and his new collaboration “Wait For You” with AMÉMÉ. As he continues to refine his Afro groove-infused sound, he reveals how he navigates the pressures of success while staying true to his artistic vision.

Can you share your experience performing in Dubai for the first time this year?

I performed at Be Beach Club in front of about 2,200 people during the season opener. Sharing the stage with MoBlack and Benja, who I collaborated with on “Yamore”, made it even more special. It was one of the best shows I’ve had so far and my first time in Dubai, which added to the magic of the experience. I might have gotten a bit drunk during my set—I remember looking around at the crowd and the skyline behind us, thinking, this can’t be real.

How was it different from other gigs you’ve done?

For one, the temperature. Even at night, it was still 30–35 degrees, and I was sweating like crazy. But the whole experience felt surreal. The venue was packed, and everything since the release of “Yamore” has been moving so quickly—it’s a lot to process at times.

When did you first start producing?

I began about ten years ago. At first, I explored different genres and eventually started making melodic techno. But after a while, I lost my passion for it—it felt like I was making music on autopilot, without really pushing myself creatively.

After hitting that block, I went back to the studio with no expectations. I started creating just for myself, with no plans to play or release anything. That’s how I transitioned to Afro House. It feels like the right fit for me at this stage in my career.

How does “Yamore” fit into your sound and future plans?

“Yamore” is a bit more commercial than the sound I usually go for. Some of my upcoming tracks lean deeper—still rooted in afro grooves but with layered synths, edging more towards the underground. That’s the direction I’m aiming for in the long run.

Of course, having a hit like “Yamore” has opened so many doors, which I’m incredibly grateful for. But it’s impossible to replicate the same thing twice, so I’m moving forward.

Does Afro house remain your main focus?

I love Afro house, but I don’t want to box myself into a single genre. The magic often happens in blending styles. I enjoy combining Afro House with elements of melodic house and techno—it’s a fusion that works well for me.

For now, I’m continuing along a similar path to “Yamore”s sound, but next year, I might explore a bit more into house. I’ve already started experimenting, but no matter the genre, I think my approach to production will keep my sound consistent. My goal is to develop a recognisable style over time, regardless of the genre.

Does having such a successful track create pressure?

Absolutely. Before “Yamore”, I had the freedom to create without too much outside input—nobody was really paying attention. But after even a small taste of success, suddenly everyone, from the label to friends, had opinions and expectations.

For a few months, I struggled with a creative block because I was trying too hard to recreate the same magic, which just isn’t possible.

How did you overcome that block?

I started making completely different music—ambient tracks, organic sounds, and house music—just for fun. Experimenting with different styles helped me get back into a creative flow, and from there, I naturally returned to afro grooves.

Success can come quickly in this industry. How have you handled it?

I wouldn’t say I’ve “made it” yet. “Yamore” gave me a great kickstart, but there’s still a long way to go. I’m lucky to have an amazing team that’s been with me for five years. Their support has been invaluable in keeping me grounded and focused.

What’s next for you?

I have a new collaboration with AMÉMÉ coming out on Armada Music, which I’m really excited about. We started working on it about a year ago, and we both fell in love with the drive and rhythm of the guitar. It only took a session or two to realize this track was something special.

What do you think sets you apart as an artist?

That’s something I’m still figuring out. The most successful DJs are also strong brands—they have unique identities that go beyond their music. I find a lot of inspiration in old rock music. Everything today feels so polished and digital, so I try to bring a bit of that raw, rock ’n roll spirit into my sound.

There’s a trend of remixing popular old tracks into modern electronic music. Do you see yourself doing that?

Not exactly. I prefer avoiding overly familiar tracks and instead focus on uncovering lesser-known gems—even from big artists. When I play, it’s for the crowd, but there’s always a part of me in the set too.

Have you thought about releasing more music on vinyl?

We just did a limited edition run of “Yamore” on vinyl. I’m considering giving some copies away soon.

What would make you feel like you’ve “made it” as an artist?

I honestly don’t know. I’m naturally restless and always chasing the next thing, so it’s hard to feel satisfied. For me, it’s not just about numbers—though hitting milestones like a million streams is exciting. The real reward comes from knowing my music connects with people.

For example, someone in Dubai told me they listen to “Yamore” every morning to start their day on a positive note. It might sound cheesy, but moments like that remind me why I do this.

How does ADE fit into your career?

ADE has been a big part of my journey—I’ve been attending for nearly a decade. It’s one of the most important events in electronic music, bringing the entire industry together. The connections you make there feel natural, and it’s always a huge source of inspiration and motivation.

So, playing three shows at ADE this year feels really special to me. It’s a full-circle moment and a reminder of how far I’ve come since I first started attending.

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Franc Fala's new collaborative single with AMÉMÉ, “Wait For You”, is out on Armada Music. Listen to it below.