Features
Meet Black Camel Records: The Dubai-based label set to fuse sound, fashion and identity
Guided by the motto “A TRIBE UNITED BY MUSIC”, Black Camel Records is focused on delivering house music infused with the region's unique cultural influence
Dubai’s electronic music scene is set to welcome a new addition as DJ/producer Pierre Locher launches Black Camel Records, a label dedicated to championing Middle Eastern electronic music talent.
Rooted in the region’s cultural influences, the label aims to carve out a distinct space within the global industry by focusing on house music, while maintaining a strong visual identity that merges music, fashion and cultural storytelling.
Guided by the ethos “A TRIBE UNITED BY MUSIC”, Black Camel Records positions itself beyond a traditional label, cultivating a community where sound, culture and identity converge. Its visual branding will reflect a minimal yet sophisticated aesthetic, embracing both modernity and the region’s deep-rooted artistic heritage. Situated at the crossroads of electronic music and fashion, the label signals an intent to engage audiences beyond club settings, appealing to tastemakers and creatives with a shared appreciation for innovation.
Pierre Locher has built a reputation for blending forceful sounds with immersive percussions, often drawing inspiration from cinematography. His deep connection to rhythm, shaped by years of playing drums and piano, informs his sonic approach—one that spans ambient textures to tribal-driven compositions. Having performed across Switzerland, Italy, Lebanon, the UK and the UAE, Locher has established a platform that not only amplifies regional talent but also integrates electronic music with a broader creative movement.
With a growing appetite for electronic music in the Middle East, Pierre Locher’s initiative arrives at a moment when the region is increasingly being recognized as a dynamic force in the global scene. Black Camel Records’ focus on authenticity and innovation aligns with this momentum, offering artists a platform that emphasises both creative freedom and high production standards. As the label begins its journey, it remains to be seen how it will shape the conversation around Middle Eastern electronic music on a global stage, but its foundation suggests a strong commitment to elevating the region’s presence within the industry.
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