Bridges For Music to host annual ADE charity cycle for social change

The non-profit organisation and record label Bridges For Music will return to ADE this October with their annual 500 KM charity cycle, continuing their mission to foster social change through music.

Celebrated at Amsterdam’s annual event, which highlights the unique community within dance music, this ride has become the most anticipated charity cycle in the music industry. Past participants have included Richie Hawtin, Parallelle, Maga, Joris Voorn, Chris Liebing, Pan-Pot, Juliet Fox, Jamiee and more. Last year, over 50 riders from 15 different countries raised more than £70,000 to support Bridges For Music’s initiatives for underprivileged youth in South Africa.

Powered by AlphaTheta and in partnership with ADE, all proceeds from the ride will go towards expanding Bridges’ programmes, including the construction of a new facility for younger children in need. The funds will also support an after-school programme that offers creative education in music, dance, and mindfulness for children aged 8-18.

Keleigh Batchelor, marketing manager, AlphaTheta EMEA explained in a press release: “It is our honour to sponsor the Bridges for Music cycle to ADE once again. Activities like this encourage participants to engage their physical and mental wellbeing – which can be very powerful and healing. Aligning these elements in dynamic group fosters a sense of community, raises awareness all while generating crucial funds for this incredibly transformative musical initiative. If you’ve ever been tempted, now is your chance, it will be the most fulfilling and exhilarating thing you will do this year!”

This year’s cycle introduces a new challenge with a slightly revised route from London to Amsterdam. The four-stage ride will depart from the Resident Advisor HQ in Shoreditch on Sunday October 13 and arrive at ADE on Wednesday, October 16, passing through the UK, Belgium and the Netherlands.

The ride will save approximately 175kg of CO2 emissions per flight from London to Amsterdam. For each of the 50 riders, this means saving at least 8,750 kilograms of CO2 emissions. Participants will receive an ADE Pro Pass, three nights of accommodation in spa hotels along the route, tour guides and support, luggage transport, meals, energy snacks and an official ADE jersey. Bikes can be returned to London in addition to a £1,500 entry fee paired with fundraising.

Participants unable to commit to the full duration of the cycle are welcome to join halfway or for one stage. No prior cycling experience is required, and bike rentals are available. Sponsored entries are also an option for companies wishing to enlist a team, with the team logo featured on the special ADE riders kit and coverage throughout the cycle.

The ride welcomes cyclists of various abilities, organised into groups based on their average cycling speed of 30km/h, 26km/h, and 22 km/h. Support vehicles, expert cycle guides and more will be provided along the route. Last year, paramedics from the Tour De France and professional cyclists, including some from Team GB, ensured the highest level of safety and support.

To sign up and play a pivotal role in driving social change, visit www.adecycle.com.