To celebrate 70 years of the brand, Moog has launched a virtual Minimoog Model D factory.
The iconic Model D, known for being the first of its kind - a portable synthesiser, has been instrumental in the composition of a plethora of chart-topping hits.
In a bid to pay tribute to this revolutionary electronic instrument, Moog presents the 'Mini Moog Factory', which is a remarkable ensemble of seven unique sections. Each section is amplified with animation from the esteemed New York design firm, Pentagram, drawing its aesthetic cues from the video games of the 90s.
The rooms encapsulate various features such as 'The Archive', unfolding the story behind the inception of the Minimoog Model D. Concurrently, 'The Theatre' exhibits compelling documentaries on the journey of Moog.
'The Jukebox' corner serves as a bridge to Spotify, delivering a custom-made playlist for the visitors, while the 'Build a synth' zone offers a guided print-out exercise for DIY synth creation.
Amongst the various intriguing facets of the website, the 'Practice Room' stands out as it enables users to skim through remarkable tracks and emulate the respective classic synthesiser tones used in them.
The Practice Room hosts a treasure trove of tunes including Bob Marley & The Wailers’ ‘Stir It Up’, Kraftwerk’s ‘Autobahn’, Earth Wind and Fire’s ‘Boogie Wonderland’, among other timeless classics.
The conception and realisation of the website was steered by Pentagram's Yuri Suzuki, who reflects that the project was two years in the making. Its aim was to “craft a tightly interactive and fun experience that would capture the essence of Dr. Bob Moog and his team’s groundbreaking innovation.”
Suzuki reminisces, “Their synthesisers' special sound and beautiful design hold a special place in my heart. I still vividly remember our first discussion years ago where we envisioned a web experience that celebrates the Minimoog Model D.”
Moog Music Inc. was founded in New York back in 1953, marking an impressive 70-year journey.
To delve into the immersive Minimoog Model D journey, visit the 'Mini Moog Factory' here.